Marketers are eager to emphasize that the right database is the basis in email marketing, which at the same time is considered as the most important way to reach potential customers and a needed tool to retain interest from already existing customers. However, marketers are often wondering how to improve deliverability so that their mailings translate into increased customer interest, higher page views and ultimately to increase the sales. Freshmail offers an easy-to-implement tool for creating personalized mailings. On the question: How to improve deliverability, Freshmail has several answers. First and foremost, the content of the mailing should be closely tied to the audience. Another thing is the time when most shops send their emails. According to statistics, the better potential in delivering and reading have these emails, which were sent on the indicated days of the week and at a particular time, what also increasing the chances of a customer to make a purchase.